(PRWEB) December 16, 2009

Virgin Group launches its first new company in the UK for 3 years – Virgin Digital Help (http://www.virgindigitalhelp.co.uk). The company will revolutionise the way British consumers solve problems with their digital stuff using a combination of downloadable tools, online and phone support, and home visits.

To coincide with the launch, Virgin Digital Help conducted research with 2,000 British adults that shows how valuable technology is to consumers, how stressful it is when it stops working, and how technical support from digital companies is letting Brits down. A third of the British population say that digital stuff has caused them real stress, with 78% having shouted at their technology, 21% having thrown gadgets against the wall, and 14% have even punched technology.

Sir Richard Branson, founder of Virgin Group, says: At Virgin weve made it our mission to always step in when we feel like people are getting a raw deal. Virgin Digital Help will do exactly that with bells on! Digital products are fantastic but the industry, as a whole, has done very little to support consumers when they get back home and try to make it all work. Its amazing that 56% of Brits are wasting their hard earned money by having digital stuff at home that they cant use.

Virgin Digital Help is dedicated to relieving consumers stress and helping them get the most out of the technology which is so important to them without being limited to particular bits of kit, technologies, or service providers. Modern digital technology should be there to enhance our lives and our home, not make it more stressful. With the launch of Virgin Digital Help people are one call or one click away from making that a reality. After all, we all deserve a little less stress in life.

The research points to three main problems: technology just not working in the way it should, the stress this causes, and the frustration involved in getting stuff working again.

Problems with technology